Home Staging
From ABC 7 News in Chicago
June 14, 2006

Newspaper Columnist Lori Matzke calls herself "A Domestic Fitness Guru." She's a Home Staging Expert™ who wants the public to know how to make their homes sell faster -- and for more money. And she wants to make it all very easy.

"I hear these horror stories about staging experts who go into homes, have the owners move out to a motel, bring in a huge crew, and then work round the clock for two or three days, hauling in outside store furniture -- all at the homeowner's expense -- and I just cringe," says the outspoken Minnesota native, who recently staged a house for the front cover of the national publication Realtor Magazine. "People with homes on the market are already busy and harried. That's why I teach them how to stage their places in a matter of hours -- usually two to four hours -- using what furniture is already on hand."

In addition to her national workshops, Matzke has come out with a new book, called Home Staging: Creating Buyer-Friendly Rooms to Sell Your House, which takes the mystery out of home staging.

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